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1. Malmo consumer's attitude behavior gap
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to examine, analyze and describe the effects and role that CSR and ethics have on consumer behavior in Malmo. This thesis uses a quantitative method in form of surveys.The thesis uses a stand point from CSR but the main focus lies on the relationship between attitude and behavior regarding ethical consumption. LÄS MER
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