Sökning: "Alan Rashid"

Hittade 1 uppsats innehållade orden Alan Rashid.

  1. 1. Malmo consumer's attitude behavior gap

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alan Nori; Yousif Rashid Khadeiar; [2015]
    Nyckelord :CSR; Ethical Consumption; Consumer Behavior; Attitude Behavior Gap; Cultural Sciences; Business and Economics;

    Sammanfattning : The purpose of this thesis is to examine, analyze and describe the effects and role that CSR and ethics have on consumer behavior in Malmo. This thesis uses a quantitative method in form of surveys.The thesis uses a stand point from CSR but the main focus lies on the relationship between attitude and behavior regarding ethical consumption. LÄS MER