Sökning: "Alban Godron"
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1. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. LÄS MER
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