Sökning: "Alban Godron"

Hittade 1 uppsats innehållade orden Alban Godron.

  1. 1. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alban Godron; Alexis Leitao; [2019]
    Nyckelord :;

    Sammanfattning : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. LÄS MER