Sökning: "Albert Thór Magnússon"

Hittade 1 uppsats innehållade orden Albert Thór Magnússon.

  1. 1. Behavioural advertising on Facebook : the users perspective regarding leisure industry

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Jean-Marc Desfougères; Valentin Bloux; [2011]
    Nyckelord :behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

    Sammanfattning : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. LÄS MER