Sökning: "Alberto Pietrobon"

Hittade 2 uppsatser innehållade orden Alberto Pietrobon.

  1. 1. Branding for Start-ups: A case Study of Spotify

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alberto Pietrobon; Yu Dai; [2012]
    Nyckelord :Start-ups; corporate branding; brand equity; brand awareness; brand image; brand association; co-branding strategy; Spotify;

    Sammanfattning : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. LÄS MER

  3. 2. Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams

    Kandidat-uppsats, IHH, Informatik

    Författare :Alberto Pietrobon; Abraham Bamidele Sunday Ogunmakinwa; [2011]
    Nyckelord :business analytics; data mining; business intelligence; BI; decision making; customer relationship management; CRM; data sources; product development; industrial design; manufacturing industry.;

    Sammanfattning : For manufacturing firms, having knowledge about customers is very important, in particular for the developers and designers of new products. A way in which software can help to build an information channel between the customers and the firm is through Customer Relationship Management (CRM) and Business Intelligence (BI) solutions. LÄS MER