Sökning: "Alberto Sobejano"

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  1. 1. Impacts of strategic communication practices on local-level employees : Heimstaden Flogsta: a case study.

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Alberto Sobejano; [2019]
    Nyckelord :Strategic communication; organizational identity; local-level employees; bottom-up studies.;

    Sammanfattning : Over the last three years, Heimstaden, a real-estate company based in Sweden, has gone through a complex process of redefinition of its identity, defining values and principles. This process is especially delicate in one of the neighborhoods managed by the company, Flogsta, where Heimstaden owns and administrates 2014 student apartments. LÄS MER