Sökning: "Albin Waldeck"

Hittade 4 uppsatser innehållade orden Albin Waldeck.

  1. 1. The Contagious Taste of Corona Beer

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
    Nyckelord :Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

    Sammanfattning : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. LÄS MER

  3. 2. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; [2021]
    Nyckelord :FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. LÄS MER

  4. 3. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Albin Waldeck; Sofie Wiksborg; Olle Stenbäck; [2020]
    Nyckelord :Flagship stores; brand equity; perceived quality; brand loyalty; brand associations; brand awareness; brand experience; Swedish Match; Löfbergs; fast-moving consumer goods; Business and Economics;

    Sammanfattning : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. LÄS MER

  5. 4. En pandemi, leder till en ökad styrning av teknologi - En kvalitativ fallstudie om gymnasielärares upplevelse av skiftet till distansundervisning under Corona-krisen

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karin Ericsson; Albin Waldeck; Olle Stenbäck; [2020]
    Nyckelord :Organisational control; technological control; online education; high school teachers; control in school; Business and Economics;

    Sammanfattning : Abstract Title: A pandemic leads to increased technological control Seminardate: 2020-06-03 Authors: Karin Ericsson, Olle Stenbäck and Albin Waldeck Advisor/s: Jens Rennstam Course: FEKH49, Business Administration: Bachelor Degree Project in Organization Undergraduate level, 15 University Credits Points Key words: Organisational control, technological control, online education, high school teachers, control in school Purpose: The purpose of our study is with the use of a control perspective, try to understand the meaning of technology in school during a sudden shift towards online education, as result of the Corona pandemic. We intend to achieve this by examining how teachers experience and are affected by an imposed technological control. LÄS MER