Sökning: "Alejandro Manon Padilla"

Hittade 1 uppsats innehållade orden Alejandro Manon Padilla.

  1. 1. Relationship between green marketing strategies and green marketing credibility among Generation Y

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Michelle Haeberli Garcia Sandoval; Alejandro Manon Padilla; [2016]
    Nyckelord :green marketing strategies; generation y; millennials; greenwashing; advertising credibility;

    Sammanfattning : Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. LÄS MER