Sökning: "Alejandro Tran"

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  1. 1. Generic Brands in Swedish Supermarkets : A study in Jönköpings Län

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Anh Nguyen Tran Tram; Joel Wood; Roberto Alejandro Orozco Gomez; [2010]
    Nyckelord :Generic;

    Sammanfattning : Generic brands have been part of the society for more than 30 years. The consumers of these brands have changed through the years and so have their reasons to buy them. LÄS MER