Sökning: "Aleko Ivaylov Popov"

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  1. 1. Conceptualization of service loyalty in access-based services in micromobility : A case of e-scooter sharing services

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Aleko Ivaylov Popov; Yashaswini Ravi; [2020]
    Nyckelord :Service loyalty; Access-based services; E-scooter sharing services; Ownership advantage; Mediating constructs; Customer satisfaction; Service Quality; Affective commitment; Relative advantage; Service image; Percieved price;

    Sammanfattning : Background: Provide insights on the potential drivers of service loyalty in access-based services, especially when the consumers have the option to switch between owning a product or accessing a product through a service. By examining service loyalty in access-based services in the context of e-scooter sharing services, the researchers contribute to the service research field. LÄS MER