Sökning: "Aleksi Ojala"

Hittade 2 uppsatser innehållade orden Aleksi Ojala.

1. 1. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Aleksi Ojala; Edward Taifa Defuro; [2020]
   Nyckelord :Private Branding; Customer Engagement; Brand Engagement; Entrepreneur Branding; Private Entrepreneurs;

   Sammanfattning : The aim of this study is to investigate how self-employed entrepreneurs create and manage their brands and how the entrepreneurs engage customers to their brands in online and offline contexts. Furthermore, the viewpoints of entrepreneurs towards branding will be explored To answer the research question, a qualitative, multiple case study was conducted. LÄS MER

3. 2. Aligning CSR Values to change Corporate Social Behavior : Utilizing Management Control Systems to create Shared Values

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Lotta Mannonen; Aleksi Ojala; Martinus Vorstenbosch; [2018]
   Nyckelord :CSR; Corporate Social Behavior; Organizational Culture; Shared Values; MCS.;

   Sammanfattning : The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. LÄS MER