Sökning: "Alena Lashkova"
Hittade 1 uppsats innehållade orden Alena Lashkova.
1. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion. LÄS MER
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