Sökning: "Alena Lashkova"

Hittade 1 uppsats innehållade orden Alena Lashkova.

  1. 1. How Promoted Social Entrepreneurship Activities Influence Consumers' Perceptions and Purchase Decisions

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Hanna Rusanen; Alena Lashkova; Pinja Luoma-Nirva; [2015]
    Nyckelord :Social entrepreneurship; consumer purchase decision; consumer perception; social entrepreneurship activities; fashion industry;

    Sammanfattning : Social entrepreneurship is a promising approach in addressing social issues, however, it is still relatively new to consumers. There is an increase in demand for products that have a positive social reputation. In order to reach consumers, social enterprises need promotion. LÄS MER