Sökning: "Alessandro Galletti"

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  1. 1. How Big Data Analytics are perceived as a driver for Competitive Advantage : A qualitative study on food retailers

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Alessandro Galletti; Dimitra-Christina Papadimitriou; [2013]
    Nyckelord :Big Data; Big Data Analytics; Resource-Based View; Competitive Advantage; Retail Industry; ICA AB; Sweden; Masoutis S.A.; Greece;

    Sammanfattning : The recent explosion of digital data has led the business world to a new era towards a more evidence-based decision making. Companies nowadays collect, store and analyze huge amount of data and the terms such Big Data Analytics are used to define those practices. LÄS MER