Sökning: "Alex Granqvist"

Hittade 1 uppsats innehållade orden Alex Granqvist.

  1. 1. Coopetition in Industry Associations : A Study of Scandinavian Outdoor Group

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Erika Granqvist; Alex Mugrauer; [2018]
    Nyckelord :Coopetition; industry associations; tensions; balancing; third party role; network; co-branding; sustainability;

    Sammanfattning : Coopetition - the simultaneous pursuit of cooperation and competition, is a paradoxical situation where the pooling of resources has the potential to create greater advantages compared to if the involved actors solely compete. Previous research shows that coopetition is a difficult strategy to pursue due to the tensions arising from the paradox. LÄS MER