Sökning: "Alex Kitcheos"

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  1. 1. Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Brian Artz; Alex Kitcheos; [2016]
    Nyckelord :Microtransaction; Consumer Behavior; Ego Depletion; Extended Self; Perceived Value; Pricing; Functionality;

    Sammanfattning : Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. LÄS MER