Sökning: "Alexander Artman"

Hittade 2 uppsatser innehållade orden Alexander Artman.

  1. 1. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCs

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Gorgijevski; Alexander Artman; [2016]
    Nyckelord :international business; multinational corporation; corporate entrepreneurship; subsidiary initiatives; resources; innovation in MNCs MNEs; idea-management; headquarter attention; headquarter-subsidiary relationship; subsidiary power; issue initiative-selling.;

    Sammanfattning : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. LÄS MER

  3. 2. The Impact of CRM in Customer Relationships

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
    Nyckelord :CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

    Sammanfattning : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. LÄS MER