Sökning: "Alexander Gabrielsson"

Hittade 1 uppsats innehållade orden Alexander Gabrielsson.

  1. 1. Crossmedia & Storytelling i Marknadsföringssyfte

    Uppsats för yrkesexamina på grundnivå, Informatik

    Författare :Eric Sernrot; Alexander Gabrielsson; [2008]
    Nyckelord :Crossmedia; cross-overs; Storytelling; . commercial campaign;

    Sammanfattning : This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. LÄS MER