Sökning: "Alexander Jost Auf Der Stroth"

Hittade 2 uppsatser innehållade orden Alexander Jost Auf Der Stroth.

  1. 1. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nadine Bengtsson; Alexander Jost Auf Der Stroth; Philip Victor; [2020]
    Nyckelord :Internal marketing; Internal communication; Managerial communication styles; Internal social media; ISM; Employee engagement;

    Sammanfattning : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. LÄS MER

  3. 2. Users motivational drives to engage with athletes on social media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jean-Paul Mathieu; Victor Videgren; Alexander Jost Auf Der Stroth; [2018]
    Nyckelord :Athlete branding; Social media; Uses and Gratification theory; Motivation; Engagement; Marketing; Grounded theory;

    Sammanfattning : Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports marketing, athletes stand to gain much by implementing it in their branding and marketing efforts. However, existing literature on the matter inclined that further research in which the perspective of the user was taken, thus advancing the understanding of user engagement motivation toward these athletes on social media networks. LÄS MER