Sökning: "Alexander Sandstedt"

Hittade 3 uppsatser innehållade orden Alexander Sandstedt.

  1. 1. The battle of the bottle : Exploring the cognitive, affective and normative aspects of the country of origin effect

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Laurén; Viktor Sandstedt; [2017]
    Nyckelord :Country of origin effect; cognitive aspect; affective aspect; normative aspect; wine industry; marketing; Ursprungsland; ursprungslandseffekt; affektiv aspekt; kognitiv aspekt; normativ aspekt; vinindustri; marknadsföring;

    Sammanfattning : This study examines if there is a difference to what degree the cognitive, affective and normative aspects of the country of origin effect influences the consumer in their evaluation of wine. Wine was the product chosen for this study because it is a product that often uses the country of origin effect as a tool in its marketing. LÄS MER

  3. 2. Exploring the Momentum Strategy

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Emil Sandstedt; Alexander Wojt; [2011]
    Nyckelord :Momentum; Trading Strategy; Contrarian behavior;

    Sammanfattning : During different periods in history, buying past winners and selling past losers have proven a profitable strategy when applied to portfolios consisting of stocks. Naturally, if such an opportunity exists it should after a while disappear as arbitrageurs profit. LÄS MER

  4. 3. Rätt kvalitet? -En nulägesanalys av byggbranschen

    Kandidat-uppsats, Högskolan i Borås/Institutionen Ingenjörshögskolan

    Författare :Alexander Kjellin Sandstedt; Carl-Johan Laurell; [2008]
    Nyckelord :;

    Sammanfattning : .... LÄS MER