Sökning: "Alexander Strzelecki"

Hittade 1 uppsats innehållade orden Alexander Strzelecki.

1. 1. Selling Services : Marketing the Intangible

   Master-uppsats, KTH/Industriell ekonomi och organisation (Avd.)

   Författare :Mohammed Samirul Karim; Alexander Strzelecki; [2012]
   Nyckelord :Service marketing; Intangibility; MBT;

   Sammanfattning : The feature of service intangibility is one of the most prominent, albeit controversial, problems in service marketing. Service providing firms have been trying to find ways to ‘tangibilize’ their service offerings in order to assist the potential customers to better understand the benefits and qualities of their services. LÄS MER