Sökning: "Alexander Vilhelmsson"

Hittade 1 uppsats innehållade orden Alexander Vilhelmsson.

1. 1. Nej tack till onödig reklam! : En studie om riktad marknadsföring via Big Data från ett konsumentperspektiv

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Ricky Carlsson; Alexander Vilhelmsson; [2021]
   Nyckelord :Targeted marketing; Big Data; Customer segmentation; Buying process; Integrity concern; Customer relationship management; Marketing communication; Strategic management; Big Data management; Online Behavioural Targeting; Riktad marknadsföring; Big Data; Kundsegmentering; Köpprocess; Integritetsoro; Kundrelationshantering; Marknadskommunikation; Strategisk ledning; Big Data hantering; Online Behavioural Targeting;

   Sammanfattning : Title: No thanks to unnecessary advertising! -A study on targeted marketing via Big Data in a consumer perspective Authors: Ricky Carlsson and Alexander Vilhelmsson Supervisor: Anders Parment Key words: Targeted marketing, Big Data, Customer segmentation, Buying process, Integrity concern, Customer relationship management, Marketing communication, Strategic management, Big Data management, Online Behavioural Targeting Introduction: In a world that is globalizing and where digital development is advancing, companies have had to adapt. In recent times with the increasingly more digital world, technology has become an increasingly more relevant factor, not least in marketing. LÄS MER