Sökning: "Alexandra Causic"
Hittade 1 uppsats innehållade orden Alexandra Causic.
1. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. LÄS MER
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