Sökning: "Alexandra Djoukanova"

Hittade 1 uppsats innehållade orden Alexandra Djoukanova.

  1. 1. Content Marketing: New Opportunities for Building Strong Brands Online

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexandra Djoukanova; Atina Georgieva; [2014]
    Nyckelord :Digital content; content marketing; online branding; brand equity online; Business and Economics;

    Sammanfattning : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. LÄS MER