Sökning: "Alexandra Drissner"

Hittade 1 uppsats innehållade orden Alexandra Drissner.

  1. 1. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexandra Drissner; Sofia Kjellström; [2012]
    Nyckelord :Viral Marketing; Social Media; Brand-Incongruent Communication; Sender; Brand Connection;

    Sammanfattning : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. LÄS MER