Sökning: "Alexandra Grönroos"

Hittade 1 uppsats innehållade orden Alexandra Grönroos.

  1. 1. The Co-Creation of Value : -An empirical study of value creation in physical bookstores

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexandra Nilsson; Ida Lehtinen; Eleonore Rosenqvist; [2014]
    Nyckelord :Interaction; Co-creation; Interaction facilitators; Exchange-enablers; Perceived value.;

    Sammanfattning : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. LÄS MER