Sökning: "Alexandra Grönroos"
Hittade 1 uppsats innehållade orden Alexandra Grönroos.
1. The Co-Creation of Value : -An empirical study of value creation in physical bookstores
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. LÄS MER
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