Sökning: "Alexandra Hagman"

Hittade 3 uppsatser innehållade orden Alexandra Hagman.

  1. 1. Frenemies in Business: A Case Study on the Phenomenon of Coopetition

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexandra Hagman; Victoria Camps; [2019]
    Nyckelord :Coopetition; Cooperation; Competition; Coopetitive Relationship; Competing Companies; Coopetitors; Coopetition Process; Drivers; Challenges; Possible Positive Outcomes; Possible Negative Outcomes; Business and Economics;

    Sammanfattning : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. LÄS MER

  3. 2. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Katharina Bierling; Alexandra Hagman; [2018]
    Nyckelord :Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Sammanfattning : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. LÄS MER

  4. 3. Influencer marketing and the effect on brand personality and brand perception

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Alexandra Julia Tengblad-Kreft; Alexandra Maria Hagman; Ellen Hessels; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER