Sökning: "Alexandra Jenny Norell"

Hittade 1 uppsats innehållade orden Alexandra Jenny Norell.

  1. 1. Application of sentiment analysis for information overload detection in an Ecommerce competitive environment

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Alexandra Jenny Norell; [2020]
    Nyckelord :sentiment analysis; customer satisfaction; information overload; eWOM;

    Sammanfattning : This master thesis is focusing on the information overload in digital marketing and using the method of sentiment analysis to detect if the issue occurs or not. A model and method of different sentiments (positive and negative) were organized, and evaluated based on the statistical and prominent findings of the emotional value in the customer satisfaction in online reviews. LÄS MER