Sökning: "Alexandra Jonerheim"

Hittade 1 uppsats innehållade orden Alexandra Jonerheim.

  1. 1. Behind The Numbers - The effects of likes and fitness data on consumers

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Gustaf Delemark; Alexandra Jonerheim; [2018]
    Nyckelord :social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

    Sammanfattning : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. LÄS MER