Sökning: "Alexandra Josefine Engdahl"

Hittade 1 uppsats innehållade orden Alexandra Josefine Engdahl.

1. 1. A Brand New Manner : En studie om Design Thinking och dess existens i stärkandet av Sverige som varumärke

   Kandidat-uppsats, Institutionen för samhällsvetenskaper

   Författare :Josefine Engdahl; Alexandra Hummel; [2013]
   Nyckelord :Design Thinking; design-minded; Nation Branding;

   Sammanfattning : The purpose of this paper is to investigate the existence of the discipline Design Thinking in a project that aims to strengthen Sweden as a brand. The study will generate knowledge about Design Thinking, with the purpose to increase the understanding of how the discipline can be used as a strategic tool in the processes of strengthening Nation Branding. LÄS MER