Sökning: "Alexandra Klacanova"
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1. To try on or send back? Shopping in post-pandemic times : Exploratory study of pandemic effects on consumer behaviour
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : As the pandemic of COVID-19 is still affecting peoples’ lives in various ways, it is not surprising that it affects consumer behaviour as well. This paper focuses on the changes in consumer behaviour, more specifically on the changes in consumer shopping channel preferences due to the pandemic. LÄS MER
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