Sökning: "Alexandra Matschy"

Hittade 2 uppsatser innehållade orden Alexandra Matschy.

1. 1. Using Chinese universities as a source of Technology Scouting in China

   Magister-uppsats, Ekonomihögskolan, ELNU

   Författare :Alexandra Matschy; Liu Meng; [2010]
   Nyckelord :Open innovation; External R D; Technology Intelligence; I-U collaboration; Networks; Chinese Business culture.;

   Sammanfattning : Over the last few decades trends such as globalization have sharpened up competition on the worldwide open market and in order to meet customers demand high level of technological and competitive uncertainties have increased the pressure of reducing R&D budgets, reduce innovation cycles and shorter time to market as a consequence of the rising competition and as a result, forced companies to source external knowledge. One way of doing this is by tapping external information and knowledge from universities. LÄS MER

3. 2. Vardagslyx

   Kandidat-uppsats, Handelshögskolan BBS

   Författare :Caroline Dickson; Linnéa Lindblad; Alexandra Matschy; [2009]
   Nyckelord :customer-behaviour; value; self-fulfilment; impulse; weekday-luxury;

   Sammanfattning : Our purpose with this research has been to obtain a deeper insight and understanding for the phenomenon and term “weekday-luxury.” Through our research, we have found a link between value, service, brands and consumer behaviour into a relationship that we termed “weekday-luxury. LÄS MER