Sökning: "Alexandra Mendebaba"

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  1. 1. Corporate social responsibility communication : a case study of Oatly

    Master-uppsats, SLU/Dept. of Economics

    Författare :Alexandra Mendebaba; [2019]
    Nyckelord :code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

    Sammanfattning : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. LÄS MER