Sökning: "Alexandra Muhl"

Hittade 2 uppsatser innehållade orden Alexandra Muhl.

1. 1. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Louise Holmquist; Alexandra Muhl; [2021-07-02]
   Nyckelord :Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

   Sammanfattning : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. LÄS MER

3. 2. Brand Community och dess Påverkan på Köpbeslut

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Alexandra Dering; Alexandra Muhl; [2019-06-26]
   Nyckelord :;

   Sammanfattning : .... LÄS MER