Sökning: "Alexandre Mignault"

Hittade 1 uppsats innehållade orden Alexandre Mignault.

  1. 1. Elaboration of a Franchising Strategy - The Strategy Behind the Choice of a Franchising Agreement

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Alexandre Mignault; [2013]
    Nyckelord :franchising agreement; resource scarcity; agency theory; franchising strategy; plural form;

    Sammanfattning : While substantial research has taken place on the antecedents of franchising, very little research has looked at the finer details of how franchising actually takes place. The aim of this thesis is to bridge this gap by identifying the types of franchising agreements that are used and the factors that lead to the choice of a specific franchising agreement by a franchisor. LÄS MER