Sökning: "Alexandros Kouseras"

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  1. 1. The impact of Big Data on the business performance of Swedish-based companies

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandros Kouseras; [2018-08-02]
    Nyckelord :Big Data; Big Data Analytics; Business Development; Data-driven innovation; Data-driven culture; Business Performance; New Product Development; New Service Development;

    Sammanfattning : Big Data has the power to transform entire business processes and improve current business activities. Many organizations seem to understand the benefits that Big Data can offer to their business, especially its meaningful potential business value but they find several difficulties in adopting it, mainly because they are struggling in finding ways of exploiting the derived insights to improve their business. LÄS MER