Sökning: "Alexia Groga-Bada"

Hittade 1 uppsats innehållade orden Alexia Groga-Bada.

  1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Nyckelord :;

    Sammanfattning : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. LÄS MER