Sökning: "Alexia Groga-Bada"
Hittade 1 uppsats innehållade orden Alexia Groga-Bada.
1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. LÄS MER
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