Sökning: "Alf Grönvall"

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  1. 1. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alf Grönvall; Axel Holmner Härgestam; [2019]
    Nyckelord :Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Sammanfattning : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. LÄS MER