Sökning: "Alf Grönvall"
Hittade 1 uppsats innehållade orden Alf Grönvall.
1. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. LÄS MER
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