Sökning: "Alice Fregne"

Hittade 2 uppsatser innehållade orden Alice Fregne.

1. 1. Branding in Public Transportation: Campfires and Beyond

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Caroline Sandén Gustafsson; Alice Fregne; [2019]
   Nyckelord :Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

   Sammanfattning : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. LÄS MER

3. 2. Limited edition: Collaborations between luxury brands

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lusiyana Ivanova Dimitrova; Linnea Björck; Alice Fregne; [2018]
   Nyckelord :Limited edition; luxury; co-branding; brand characteristics; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper. LÄS MER