Sökning: "Alice Graap"
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C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Sustainable consumption has become an issue that society, including retailers, can no longer ignore, evident by Agenda 2030 and the Swedish government's call to action concerning the production and consumption of organic products. Whilst a majority of consumers are aware of environmental issues and also show positive attitudes towards organic products, consumption rates of these products are still relatively low which shows an inconsistency between attitudes and actual purchase behavior. LÄS MER
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