Sökning: "Alice Graap"

Hittade 1 uppsats innehållade orden Alice Graap.

  1. 1. Eko på kampanj

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alice Graap; Sara Selin; [2018]
    Nyckelord :communication effects; attitudes; organic products; store flyers; sustainable consumption;

    Sammanfattning : Sustainable consumption has become an issue that society, including retailers, can no longer ignore, evident by Agenda 2030 and the Swedish government's call to action concerning the production and consumption of organic products. Whilst a majority of consumers are aware of environmental issues and also show positive attitudes towards organic products, consumption rates of these products are still relatively low which shows an inconsistency between attitudes and actual purchase behavior. LÄS MER