Sökning: "Alice Nittmar"

Hittade 1 uppsats innehållade orden Alice Nittmar.

  1. 1. The Face of an Influencer - Investigating the Effects of an Influencer's Face on Consumer Responses and Influencer Marketing

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hedda Fehrm; Alice Nittmar; [2017]
    Nyckelord :Influencer marketing; faces; depictions of people; celebrity endorsement; consumer responses;

    Sammanfattning : Influencer marketing is growing at a rapid speed as one of the hottest marketing trends in today's challenging media climate. As of now, little academic research exists on consumer responses to Influencer marketing and its effectiveness as a marketing strategy. LÄS MER