Sökning: "Alice Nordgren"

Hittade 3 uppsatser innehållade orden Alice Nordgren.

  1. 1. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mimi Carvell; Alice Nordgren; [2023]
    Nyckelord :Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Sammanfattning : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. LÄS MER

  3. 2. Marketing Hybrid Events A qualitative study investigating the event industry during the Covid-19 pandemic and the change from physical to hybrid events

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Estephania Canessa Araya; Alice Nordgren; [2022-02-16]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Factors Influencing Consumer Forgiveness : A comparative study of two generational cohorts in a Swedish cultural context

    Kandidat-uppsats,

    Författare :Josefin Nordgren; Ida Pärson; Alice Hyllstam; [2017]
    Nyckelord :;

    Sammanfattning : .... LÄS MER