Sökning: "Alice-friederike Mueller"

Hittade 1 uppsats innehållade orden Alice-friederike Mueller.

  1. 1. The Impact of Supply Chain Management on Dealer Satisfaction in the Automotive After-Sales Business : A Study on Dealers of an Automotive Company in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Alice-Friederike Mueller; [2014]
    Nyckelord :Supply Chain Management; Relationship Management; Dealer Satisfaction; After-Sales Business; Relationship-Satisfaction Model; 4S Model;

    Sammanfattning : Aim: The objective of the study was to create knowledge on how supply chain management (SCM) can generate and impact satisfaction related to dealer - original equipment manufacturer (OEM) relationships. In this context, the after-sales market was investigated since it became the cash cow of the automotive industry after the financial crisis in 2008. LÄS MER