Sökning: "Aliki Anna Souta"

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  1. 1. A Critical Discourse Analysis of Cosmetic Products for Women and Men

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Aliki Anna Souta; [2018]
    Nyckelord :masculinity; femininity; gender; semiotic; linguistics; CDA; colour; font; connotation; language; cosmetics; package; products;

    Sammanfattning : By making a CDA the linguistic and semantic features in cosmetic products are going to be examined. For the purpose of this study, 99 products, from two companies, are analysed in order to find out if the marketing teams of the companies are using different linguistic and semiotic features in order to persuade their target group. LÄS MER