Sökning: "Alina Bruhn"

Hittade 2 uppsatser innehållade orden Alina Bruhn.

1. 1. Market Orientation : the effect of TMT shared leadership and perceived contextual discretion

   Magister-uppsats, Högskolan Kristianstad/Avdelningen för ekonomi

   Författare :Alina Bruhn; Marcus Hesselroth; [2018]
   Nyckelord :Market orientation; market driven; market driving; TMT shared leadership; perceived contextual discretion; financial sector;

   Sammanfattning : Ever since the 1960s, it has been argued that customer needs have to be a firm's core business purpose. One way for firm to achieve this, is through use of market orientation strategies. Recent research has found that shared leadership could have a positive effect on market orientation, as well as within top management teams. LÄS MER

3. 2. The development of sustainable food consumption : exploring drivers of sustainable food consumption from a consumer perspective.

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Alina Bruhn; Marcus Hesselroth; [2017]
   Nyckelord :Sustainable food; positive drivers; negative drivers; depending drivers; sustainable food consumption; consumers;

   Sammanfattning : Over the past decade, there has been a growing concern for the natural environment. In turn, that has led to a change in consumer behaviour and their willingness to consume sustainable food products. Although, what drives consumers to sustainable food products today, remains. LÄS MER