Sökning: "Alina SUSOYKINA"

Hittade 1 uppsats innehållade orden Alina SUSOYKINA.

  1. 1. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alina SUSOYKINA; [2018]
    Nyckelord :customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Sammanfattning : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. LÄS MER