Sökning: "Alina Sofonova"

Hittade 1 uppsats innehållade orden Alina Sofonova.

  1. 1. From Mundane to Remarkable Consumption: The Transformation of Bottled Water

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Petya Valcheva; Alina Sofonova; [2012]
    Nyckelord :bottled water; transformation; mundane consumption; low involvement; cultural branding; remarkable consumption; Consumer Culture Theory; Business and Economics; Social Sciences;

    Sammanfattning : The study investigates how the consumption of bulk commodities has transformed from mundane to remarkable and reveals how people, events, meanings and ideas from the past have affected this change in consumers’ attitude. The paper discusses how mundane products have become a center of consumer interest and provides theoretical explanation of the phenomenon. LÄS MER