Sökning: "Aline Smeeckaert"

Hittade 1 uppsats innehållade orden Aline Smeeckaert.

  1. 1. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Aline Smeeckaert; Baptiste Martin; [2022]
    Nyckelord :Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Sammanfattning : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. LÄS MER