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  1. 1. The impact of Green packaging on wine consumption : An analysis of the Swedish market

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Maziar Alivandi Farsi; [2012]
    Nyckelord :Green Packaging; Wine Packaging; Wine Quality Perception; Green Consumerism;

    Sammanfattning : Abstract Purpose: The aim of this thesis is to explore the impact of environmental friendly wine packageson wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of this thesis has been on the perception of the quality of 'Green wine packaging'on behalf of the consumers. LÄS MER