Sökning: "Alix Behmer"

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  1. 1. The Roles of Bloggers in Web 2.0

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alix Behmer; Alena Bazlova; [2013]
    Nyckelord :Blogging; Roles; Web 2.0; Social media; Marketing communication; Opinion leadership; Business and Economics;

    Sammanfattning : This study examine the roles of bloggers in Web 2.0. Blogging is considered to be a fairly new phenomenon and blog authors are increasingly seen as producers of user-­generated content wielding influence on both their readers and respective industries. LÄS MER