Sökning: "Allan Yacoub"

Hittade 1 uppsats innehållade orden Allan Yacoub.

  1. 1. Sociala medier som kommunikationskälla för returpolicy

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Allan Yacoub; Anna Nilson Törnqvist; [2017]
    Nyckelord :E-relations; E-commerce; Marketing; Return policy; Social Media; E-relationer; E-handel; Internethandel; Marknadsföring; Returpolicy; Sociala medier;

    Sammanfattning : Background: E-commerce has with the rapid development of social media created conditions for E-tailers to become more consumer focused and social. The lack of possibility to physically examine products before purchasing has led to loss of revenue as a consequence of increased number of returns. LÄS MER